The Human Side of Enterprise


I’m a Swedish entrepreneur and investor at Standout Capital. I work with companies, and companies are essentially about people. This blog and website is dedicated to the human side of enterprise, how people get together to create great things. It’s about creativity, entrepreneurship, innovation and new technology. Humble personal views only. 

Standout Capital, where I’m a co-founding partner, is new a Growth Capital investor in Nordic tech companies. The fund was started by an experienced team with a background in entrepreneurship, investments and growing businesses.

Previously, I was the CEO & co-founder of Keybroker, a pioneer in innovative technology and services for online marketing. I also co-founded Qwaya (fast-growing SaaS for Facebook advertising), and launched an advertising intelligence company called Funnel. Keybroker was a top 20, Deloitte Fast Technology 500 company 2012 in Europe, Winner of Deloitte Technology Fast 50 Sweden 2011 and Winner Red Herring 100 Europe 2011.

I was on the board of Eniro 2011-2014; the Nordic region’s largest directory and local search company with around SEK 3.4 billion revenue in 2014. At Eniro, I helped turn a traditional media company into a digital business. Eniro has over 3,000 employees in Sweden, Norway, Denmark, Finland and Poland and is listed on Nasdaq OMX Stockholm.

Among other companies and organisations, I’m the co-founder of Sidewalk Express; a chain of Internet access and digital outdoor advertising points in Northern Europe (acquired by Speed Services), Fondex; Europe’s first online supermarket for mutual funds (acquired by The Exchange Ltd, and now a part of online broker Nordnet). I also founded Transfer; Sweden’s largest non-profit organisation for bringing business speakers to schools.

I studied at Stockholm School of Economics and executive programs at Stanford University Graduate School of Business and Harvard Business School. I live in Stockholm, Sweden – a region called The Nordics, one of the world’s most vibrant tech hubs.

For more blog posts about growth capital and the Nordic tech scene, please go to the Standout Capital Blog.